All About AdPlan™

Questions & Answers

1) How does AdPlan™ meet my individual business needs?

Ad-Plan� uses a proforma to analyse your individual business. Using our knowledge and experience of business advertising, we create adverts to highlight business strengths and customer attractions, making the most of each. Professionally-designed adverts maximise attention and interest from your target customers, creating a professional business image and inducing response from those reading your adverts.

Our analysis and design includes the following:
* What to advertise about your business
* Actual wording of advert
* Advert design to gain maximum attention, interest and response
* Analysis of customer type, the best places to reach them and devising a target message
* Achieving a professional image customers can trust

2) How do I know my adverts are in the best places possible?

Our comprehensive databases, information and research systems are used to produce an in-depth breakdown of all relevant publications. This is produced and verified by independent organisations, ensuring its accuracy. Analysis includes the publications themselves, places within those publications and days of publication.
We are totally independent - our only consideration is where adverts will generate the most response, and making the most of the budget you set.

The following are included in our research and analysis:
* Advert size & length of advert run, in relation to your budget
* Publication prices
* Detailed readership analysis
* The most effective publication
* The best places within publication
* The best days and editions of publication
* Success of rival companies using publication
* Analysis of rival adverts, places & types

3) Who deals with all the paperwork and administration? And who do I deal with?

AdPlan™ is a complete, one-stop service dealing with all the administration and paperwork involved. The whole burden of advertising is taken away from AdPlan� members. Part of the AdPlan™ service is checking adverts each time they are printed, ensuring all mistakes are rectified and re-printed.
AdPlan™ provides one point of contact for you. Our consultants offer members long-term support and advice, so members literally have a comprehensive advertising service.

Here are some of the tasks AdPlan™ deals with:
* Administration of placing advert
* Ensuring information received from publications is correct
* Meeting deadlines for advert placement
* Meeting payment deadlines
* Checking adverts are printed correctly
* Requesting re-prints as necessary

4) How do I know that my adverts are working and the most effective they can be?

AdPlan� uses a response-monitoring system. This allows members to see the actual response on a daily basis, which is then monitored regularly by us. Our system ensures maximum long-term response.

Here are just two of the issues AdPlan� monitors closely on your behalf:
* Creating a system for measuring response that is accurate, easy to use and helps assess long-term response
* Monitoring response over a long-term period, taking into account issues like natural variations in customer interest, repeated exposure, business reliability and familiarity issues

5) What about my long term advertising plans and business success?

Long-term service and support is provided, and we use that to develop and adapt the advertising campaign as it goes on. Part of this may be introducing new areas for advertising, or reducing spending on less effective adverts. This involves working closely with AdPlan™ members, who remain in control of their advertising.

AdPlan™ looks at:
* Adjusting, developing, changing adverts and publications used to ensure that on-going advertising spend is used to the best advantage, and your target are met
* Researching new advertising opportunities and avenues as they develop.

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Ad-Plan™- The Benefits For Members

We:

* Design and create adverts to gain maximum attention and interest
* Research the best publications, the best places in those publications, and best days for publication, for your adverts
* Deal with all administration/paperwork, meeting all deadlines for placing adverts and paying publications
* Check printed adverts, ensuring re-prints for any errors
* Repeat this for every single advert
* Monitor all response, ensuring maximum effect

You:

* Have no worries about any aspect of advertising. AdPlan™ is a complete service from advertising professionals that does it all
* Just fill out one proforma
* Simply decide your advertising budget - we do the rest
* Then just concentrate on running your business

Summary of AdPlan™ features:
Complete, professional service
Low cost plan
Easy payment
Free & easy to access - Call 0800 032 12 20 or fill out an online proforma
Easy to use - you fill one form to get it started
No-hassle service - everything is done for you
On-going support from an advertising consultant
One place/person to contact for all your advertising needs

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Letter From The Director

We've Just Changed The Rules…

Dear Business Owner

Have you ever really worked out the true cost of your adverts? The price you pay to publications is only the beginning. On top of that there�s all the time spent dealing with the paperwork. All of the designing, planning, placing, meeting deadlines, and then dealing with the mistakes, trying to monitor response�and that�s without the administration involved in simply dealing with and paying separate invoices for each advert every time it�s published.

And what about the adverts themselves? Are they in the best publication they could be; in the best position and published on the best days to gain the highest readership of your potential customers? It is well worth remembering that an advert will cost the same whether you get a zero response, 10 sales or 100 sales from it. Do you know what results you are getting?

Many businesses could benefit greatly from the expertise and experience of an advertising agency but are unable to afford the usual high costs these professionals charge.

A New Solution To An Old Problem
We are an advertising agency with a difference. You get all of the benefits of a professional and personal service you would expect, but at an amazingly low price.

Introducing AdPlan™: Your Opportunity To Easily And Cheaply Grow Your Business
By becoming a member of AdPlan™ you will tap into expertise that not only eliminates virtually all the hassle of your advertising, but also increases your sales and gives you more time to increase your business. AdPlan™ is a complete, do-it-all service designed to meet your individual business needs.

Giving You More Control Over Your Advertising
You will never need to worry about advertising your business ever again. No more hassles. No more deadlines to meet or adverts to approve, no more monitoring ads to make sure they have been printed and that they are correct, no mistakes to sort out and correct and a fraction of the administration and invoices to pay because we do it all for you!

One monthly payment gives you total control over your money, and for just a small percentage of that monthly payment we deal with all of the above and much more besides.

So forget about your advertising, we do it all for you. That alone gives you back a large amount of time each week to concentrate on doing your own work.

Increase Sales
But that's not all. As an AdPlan™ member we research the best publications, best places, best days to publish adverts to obtain maximum results. You benefit from the information we have on our data-base of virtually every U.K. publication and the breakdown of their readership figures. So your adverts will go only where they are going to reach the biggest number of your potential customers.

And Here's The Clever Part…
We encourage you to use our system to monitor the response from your adverts. This monitoring allows you to improve your sales by stopping spending on low performing publications, and spend the money on adverts in the better performing publications.

And as an AdPlan™ member, we professionally design all of your adverts for you to achieve a higher response. We do this because you will get more sales from an advert tailored specifically to suit your unique business, rather than an advert hurriedly put together by a publication just to fill space and make money.

We Are Totally Independent
The sole purpose of our business is to help local businesses increase sales and save time by making advertising easier, cheaper and more effective. We can only achieve this if we ensure that everything we do gives our members the greatest possible benefit. This would be impossible if we were to sell advertising space for the publication. Rather, we work for you, finding space only in the publications that are likely to give you the highest number of sales. Our business is to increase yours.

And We've Made It Even Easier
All you have to do is fill out one form! Fill out a proforma and we'll respond with a plan tailored to the needs of your business. Once you decide which option you prefer, we'll do everything from there. This is totally free and there is absolutely no obligation until you're ready to go.

With best regards

Geoff Harper
(Director, Media-Link Business Promotions Ltd)

P.S.
Many business-owners limit profits from their business because of ineffective advertising. The result is an inadequate response, with more time and money consumed than necessary, leaving less available to run their business.

Now that's all changed. AdPlan™ members gain access to expertise and service that can transform their business. And this brand-new service is available to you. Simply contact us to take advantage of this unique offer.